Akio morita leadership style

To cut head count in functional departments goes against the grain. Top notch Western trained business leaders seem to have a greater appreciation of the impact of local cultures on product design and purchasing preferences than their Japanese colleagues.

Traditionally, Japanese companies have been very hierarchical creating cumbersome decision-making processes. In these circumstances, very flexible leadership approaches are needed those most Japanese companies, with their emphasis on consensus group dynamics, are unable to achieve.

These appointments would have been unheard Akio morita leadership style twenty years ago. Successful Western corporate executives are well versed in leadership skills.

Akio Morita - The Man Who Made Sony

The appeal of appointing Westerners is that they are regarded as having the corporate experience and personal attributes to inject new cultures into these companies. Sony was ranked 37 on the Fortune global list. They are more cosmopolitan in outlook but at the same time appreciate the need to act according to local needs.

This is where the more impersonal character of Western companies comes into their own. The emphasis is on shared consensus and group decision-making.

Such strategy helps minimize the probabilities that their customers would turn to other competitors. But surely this is not rocket science. Both management styles are proactive.

It is these that Japanese companies are looking for when they appoint Western trained corporate leaders. Its founders Akio Morita and Masaru Ibuka derived the name from sonus, the Latin word for sound, and also from the English slang word "sonny", since they considered themselves to be "sonny boys", a loan word into Japanese which in the early s connoted smart and presentable young men.

I any case, these appointments are still very exceptional in Japanese corporate life. But at the end of the day, my guess is that the chief reason why so many Japanese companies appoint Western CEOs is that they are prepared to make the tough decisions in ways that their Japanese colleagues are not prepared to do.

FeliCa is a contact-less IC card technology developed by Sony, this system was born to make daily living easier and more convenient. In any case, how can you fire colleagues with whom you engage in after hours drinking and other aspects of corporate sociability that are such pronounced features of Japanese business culture?

As a Sony, leader of consumer electronic, to have their owner create technology is a need. It could be observed that Sony is positively dealing with its competitors, through learning from failure and looking for room to further improve.

What accounts for this pattern? The globalisation of markets has created the need for companies to be more cost effective.

Stringer and all the other high profile Western appointments have strong track records in culling staff. How things have changed. Every people also at least have one mobile phone, is it more convenient if add this value in memory stick?

This is even more necessary in turnaround situations when structures and cultures have to be re-invented to achieve ambitious business objectives.

Attend an executive management development programme twenty years ago, and it would have been all about the need to adopt Japanese business techniques.

And this is one of the reasons for their present appeal to Japanese corporations. By CEOs keeping their distance it makes it easier for them to fire when necessary. Although Japanese leadership is pretty stagnant, with its continuing heavy reliance on traditional hierarchical management practices, language barriers and corporate cultural assumptions about the nature of top level decision-making, makes it unlikely that Western appointments will be anything more than the exception to the rule.

It aims at retaining its present customers and keeping their Number 1 market position. The future scenario by No Change From the above of the analysis, Sony is finding solutions to lead the consumer electronic market from environment and technology change.

Expand Sony memory stick technology usage and benefits.

Leadership Style at Sony

The delivery of standardised products to these markets as in the past no longer works. This is exactly what is needed in bureaucratic corporate structures when strict line management principles are applied to highly standardised work processes in fairly stable market conditions.

But their attractions for Japanese companies go further than this. He is a skilful operator who understands how organisations operate as dynamic human systems which have to be carefully manipulated if corporate goals are to be achieved.

They have a growing appreciation of the need to develop products and services that respond to local consumer needs. It can be more confident in market position. Matsushita, Toshiba and Samsung had emerged strong contenders for the leadership position in There are too many personal obligations that would be offended.

Create more innovative products by partnership with competitors.Akio Morita had his own style of managing and leading things. He said, “No theory or plan or government policy will make a business.

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Akio Morita in his book Made in Japan wrote, “Being in a business so central to the community, the Morita family has always taken a position of civic leadership as well”. Akio Morita was groomed to become the heir to the family business. Leadership Style. Leadership style Leadership development is considered as one of the key success of management of organizations and companies.

Leadership development is involved in the process of improving managerial skills of leadership, realizing both the nature of each organization and the nature of management team in order to implement the right leadership styles. Apr 20,  · Under co-founder Akio Morita Sony kept looking for advances in technology, and company leadership spent countless hours innovatively thinking about how to apply these advances to improve lives.

Social enterprise company to transform the nation through leadership development contents and programs Raise Your Game: Akio Morita And The Sony Leadership Story» killarney10mile.com In this series of Raise Your Game, Leaderonomics CEO Roshan Thiran talks about the leadership life of the man behind Sony, Akio Morita.

Akio morita leadership style
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