It is essential for the two parties to develop a strong relationship that is mutually beneficial. The legal system in China requires that Internet companies remain transparent and provide access to the information that is being delivered to end-users.
Also, Google made an effort to educate their customers about censorship in advance, which is a choice that reflects the high ethical standards of the company Hill Google developed a physical operations center in Chinese territory to address the censorship challenges and build a product that can serve faster search results.
Although this choice goes against their corporate values, it was a necessary step to deliver high quality Google in china case study solution results to customers. Google has a very complex collection of technology that must be tailored specifically for use by Chinese customers.
Chapter 4 Case Study: Since it was founded, the company has maintained a high ethical standard on search results by providing users with unbiased algorithm-driven content.
Google must invest heavily in developing new technology for the Chinese market and it must maintain positive relations with the host country to ensue long-term success.
Officials in China have the ability to limit web content that is deemed negative to the government. In summary, the case study of Google in China provides an excellent example of the challenges that are faced by multinational firms. However, the decision to be transparent about censorship tactics showed that company had very little flexibility in this matter.
Therefore, the country makes a strong effort to eliminate any web content that speaks negatively about the government or its policies. Internet technology is relatively new to the global economy and has experienced a unique set of challenges.
However, the government is also very inviting to foreign businesses that can help increase the prosperity of the growing economy. The choice to set up a physical location in the country will help the Google become more competitive in the market.
In an effort to deliver better service to Chinese customers, Google decided to censor the results. The New York Times, Google was ultimately left with two choices regarding operations in China — either censor the results in-house, or let the Chinese government censor the results.
The company must also consider the competing search engines in the Chinese market, such as Baidu. Censoring the search results in advance allows the search engine to provide faster service.
In order to tap into the large Chinese market, Google was forced to stray from its traditional corporate values.
Competing in the Global Marketplace. Domestic search companies have a competitive advantage when it comes to understanding the needs to their target customer base.
Summary of Strategic and Operational Challenges Any global business is bound to face a variety of strategic and operational challenges when expanding into a new foreign market. Roles of the Host Government The role of the Chinese government in regulating Internet activity is far more elaborate when compared to the United States.
Google will be required to perform a great deal of research to develop a product that will be welcomed by the Chinese people. Google has able to overcome the challenges of international expansion and has developed a strong presence in the Chinese search market. Dealing with censorship requirements will create additional operating costs when compared to domestic operations.
Google learned this first hand when it was required to censor its search engine result pages that were displayed in Chinese territory.Case Studies in Ethics at Duke University killarney10mile.com Business Ethics In earlysearch-engine giant Google struck a deal with the People’s is “Don’t Be Evil,” and prior to entering China, Google had successfully set itself apart from other technology.
- Google should stay in China since China's market is a huge investment for its shareholders and alternatives recommends to shape the company's code to fit, adjust and adapt to local norms of China.
Problem Analysis Solution Conclusion Conclusion. Google In China – Case Study Analysis. July 21, CASE STUDY – Google, Inc in China See why Octotutor is the ultimate study solution for college level business students.
Get unlimited access for as little as 10 clams! Recent Uploads. BUS General Business Topics Answer Guide | June. Transcript of Case Analysis: Google In China. Google In China Section 3: Group 6 Recommendations for Google Problems: Inconsistent Template (for China) Inconsistent Philosophy Solution Stay in China and continue expansion.
Executive Summary killarney10mile.com is not equally equipped in regards to components offered. Google in China (B) Case Solution,Google in China (B) Case Analysis, Google in China (B) Case Study Solution, Industry Analysis Porter Five Forces Buyer’s Bargaining Power: Buyers had a very low switching cost in the internet search engine industry because of the.
GOOGLE’S PROBLEMS IN CHINA: FINDING THE RIGHT APPROACH A Thesis submitted to the Faculty of The School of Continuing Studies and of The Graduate School of Arts and Sciences.Download