Macro environment and pestel analysis for kfc in india

Political Factors Politics plays an important role in business. Economic changes directly and indirectly influence business performance. I have discussed some characteristics of these environmental factors below.

This company analysis examines the influence of ecological trends on businesses and consumers. Some approaches will add in extra factors, such as International, or remove some to reduce it to PEST. Introduction This fast food chain started from Kentucky by a man called Colonel Sanders, whose picture we see in logo.

McDonald’s PESTEL/PESTLE Analysis & Recommendations

The important principle is identifying the key factors from the wider, uncontrollable external environment that might affect the organization The PESTLE Factors We start with the Political forces.

This force could include corporate social responsibility, fair trade, affiliation between corporations and charities. India is served with both 3G and 4G technology which has facilitated several of their technological projects.

The results make decision taking much easier. The strategic management tool gauges the macro environmental factors. Some of the political factors you need to watch are: Changes in legal systems and new laws shape the remote or macro-environment of businesses by imposing new requirements.


Legal needs to be complied with whereas Political may represent influences, restrictions or opportunities, but they are not mandatory. Inability to do so can reduce the company profits.

Technological factors refer to the rate of new inventions and development, changes in information and mobile technology, changes in internet and e-commerce or even mobile commerce, and government spending on research. India has a population of more than 1.

However, these are all merely variations on a theme. You should not see these factors as independent factors. Economic Factors The economy of India has been significantly stable, since the introduction of the industrial reform policies in There is often a tendency to focus Technological developments on digital and internet-related areas, but it should also include materials development and new methods of manufacture, distribution and logistics.

Managers can choose any based on the nature of the firm and the factors they wish to study. First of all, political factors refer to the stability of the political environment and the attitudes of political parties or movements.

Only one country has taken initiative and has stopped buying from this Paper Company but KFC as a whole needs to realize the gravity of the situation and respond immediately to it. Children are the most innocent of all mankind and advertising to them, luring them through play areas and toys and showing tempting pictures of food, without mentioning the side effects is as much a crime as killing innocent people.

This paper company also employs underage children to a part of their workforce in order to pay fewer wages to them. The different macro-environmental factors can affect business strategies.

Since they are in the food business it is their utmost responsibility to follow all the standards of health and food safety, to make sure that raw material procured is free of all diseases and processing is done in a clean environment.

Nonetheless, this same external factor creates an opportunity for the company to improve its products. Also, the company can apply more automation to maximize productivity, based on the external factor of increasing business automation.

Ethics and morals serve as guidelines on how to act rightly and justly when individuals are faced with moral dilemmas. In relation, governments have evolving public health policies, which present a threat and an opportunity for the restaurant chain business.

An Overview of the PESTEL Framework

Becoming A Global Citizen: It also applies to firms identifying optimal areas for production or sales. Political factors may even help determine the location of corporate headquarters. Something may be ethical but not protected by law, whereas otheractivities may not be ethical, but are legal.We will write a custom essay sample on Pest Analysis of KfC specifically for you for only $ $/page.

Order now Recognition is a useful way of pests, and looks forward to the external environment of commercial operation. The strategic that KFC use is demographic, the following factors are included in the demographical of the PEST of. A PESTEL analysis is a tool or framework for marketers. You can use it if you are seeking to analyze and screen the external marketing environment of you company.

The strategic management tool gauges the macro environmental factors. PESTEL/PEST Analysis of KFC. is a strategic tool which has been utilized by the strategists and marketers to determine and analyze the external or Macro-environmental factors that could have positive and negative impact on Organization.

This articles will discuss the PESTEL or PEST analysis of KFC to perform analysis of external factors. PESTLE analysis of India presents the political, economic, social, technological, legal and environmental factors, affecting its external macro environment. PESTLE - Macro Environmental Analysis.

The PESTLE Analysis is a framework used to scan the organization’s external macro environment.

PESTLE Analysis of India in five Steps

The letters stand for Political, Economic, Socio-cultural, Technological, Legal and approaches will add in extra factors, such as International, or remove some to reduce it to PEST. Macro Environment And Pestel Analysis For Kfc In India.

The ‘environment’ is everything happening in the world outside that is relevant to your Baines() describe: “The operating environment for all organisations is never static and seldom entirely predictable, and can therefore profoundly affect a company’s course of action.”.

Macro environment and pestel analysis for kfc in india
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